Tealium

Tealium is a Customer Data Platform (CDP) application that connects mobile, web, and alternative data from third-party sources. Integrate Tealium with Netcore to maximize your data’s potential. Activate user and event data from Tealium and store Netcore leads across platforms. Address challenges in online search, marketing, and segment targeting.

Using Tealium, organizations can improve their ROI by increasing the performance of their existing marketing programs, improving marketing efficiency, and reducing IT friction and costs. Select clients include Cathay Pacific Airways, Lenovo, McAfee, Party City, Petco, Travelocity, Vodafone, and The Weather Channel. Tealium is funded by Battery Ventures, Tenaya Capital, and Presidio Ventures. It was named to Forbes’ list of “America’s Most Promising Companies” and is also a recent winner of the 2013 Red Herring Global 100 Award.

The company was founded in 2008 and is based in San Diego, California.

Netcore uses Amazon EventBridge for seamless data ingestion. This allows behavioral events and computed traits from Tealium to flow seamlessly into Netcore. It also enables comprehensive analysis, insights, and personalized engagement strategies. Tealium offers options to share event data, visitor data, or customized data with EventBridge.

Integration Benefits

• Comprehensive Data Collection: Collect diverse customer behavioral events and computed traits.
• Seamless Integration: Integrate swiftly within your Tealium account for seamless data transfer.
• Enhanced Customer Insights: Gain deeper insights into customer behavior with real-time data.
• Improved Personalization: Deliver targeted and relevant experiences through advanced audience segmentation.

Use Cases for Tealium and Netcore Integration

These integrations simplify data management and enhance personalized, data-driven marketing efforts.

1. Import Behavior Data into Netcore

Seamlessly transfer behavior data, such as website visits and email opens, from Tealium to Netcore. This enables detailed analysis and personalized campaign launches directly from the Netcore CE dashboard​​.

2. Import Audience Data into Netcore

Easily move audience data, which includes detailed customer insights, from Tealium to Netcore. This integration supports targeted campaign creation and enhances marketing efficiency​.

3. Export Engagement Data from Netcore

Export engagement data, like clicks and shares, from Netcore to Tealium for a unified view. This integration aids in analyzing campaign performance and customer interactions across platforms​​.

4. Export Behavior Data from Netcore

Transfer behavior data tracked in the Netcore CE dashboard to Tealium for consolidated analysis. This ensures marketers can rely on a single source for effective behavior insights​​.